BackOnTools vs HiPages

HiPages sells tradies leads.
We replace your receptionist.

These are two completely different products solving completely different problems. Here's the honest comparison — and why hundreds of Aussie tradies are switching.

Book a 20-min demo →Call the AI ▶ +61 468 096 380

The fundamental difference

Before comparing features, understand what each product actually does.

HiPages

A lead marketplace

HiPages is a directory. Customers post a job. Up to 5 tradies get notified and pay per lead to access the customer's contact details. Then they race to call first and quote lowest.

HiPages doesn't answer any calls. It doesn't book any jobs. It doesn't send any invoices. It connects customer to tradie and then steps aside.

•Good for: new tradies wanting volume exposure
•Not for: tradies losing work to missed calls
•Not for: tradies tired of competing on price

BackOnTools

An AI receptionist

BackOnTools sets up an AI voice receptionist for your trade business. It answers every call in your business's name, qualifies the job, books it in, quotes ballpark prices, and sends the confirmation SMS.

It runs 24/7. It never misses a call. It doesn't sell your job to 4 competitors. It works while you're under a sink.

✓Good for: tradies losing jobs to missed calls
✓Good for: tradies who want predictable costs
✓Good for: tradies who want to stop competing on price

Feature by feature

	BackOnTools	HiPages
What it actually is	AI receptionist for your business	Lead marketplace
Pricing model	Flat monthly fee — predictable	Pay per lead (adds up fast)
Same lead sold to competitors	Never — your AI, your calls	Up to 5 tradies get it simultaneously
Answers calls when you're on the tools	✅ AI answers 24/7	No — you miss the call, you miss the job
Books jobs automatically	✅ Qualifies, books, confirms	No — just a referral
Sends quotes & invoices	✅ Yes	No
Customer contact shared immediately	Your number stays private unless you pick them	Yes — 5 tradies get your details at once
Works after hours & weekends	✅ 24/7, never misses a call	No
Trade-specific knowledge	✅ Trained per trade (plumber ≠ sparkie)	Generic listing, no call handling
ServiceM8 / job management integration	✅ Pro & Premium plans	No

The real cost of HiPages

Per-lead pricing sounds affordable until you do the maths.

$15–80

Cost per lead on HiPages

Depending on trade and job size

5 tradies

Competing for each lead

Same lead sold to multiple tradies

20–40%

Leads that convert to jobs

Most leads go nowhere

BackOnTools: from $197/month flat.

No per-lead charges. No competing with 4 other plumbers. Unlimited calls handled by your AI receptionist.

When to use each

They're not even competing — they solve different problems.

Use HiPages if...

→You're just starting out and need volume
→You have zero existing customer base
→You can afford to race to quote first
→You're happy competing on price

Use BackOnTools if...

✓You're losing jobs to missed calls every week
✓You're tired of unpredictable lead costs
✓You want calls answered even on weekends
✓You want to grow without hiring a receptionist

The best tradies use both: BackOnTools handles all their inbound calls, while the marketplace brings in the occasional extra job.

Stop losing jobs to missed calls.

Book a 20-minute demo. You'll hear your AI receptionist handle a real call in your trade. If it doesn't make immediate sense for your business, we'll tell you straight.