BackOnTools started from a simple observation: Australian tradies are losing tens of thousands of dollars a year to missed calls — not because they don’t want the work, but because when you’re under a sink or up a roof, you genuinely can’t answer the phone. We built the thing that answers it for you.
The average Australian tradie loses around $45,000 a year to missed calls. That’s not a statistic we made up to be alarming — it’s the result of a straightforward calculation: 30–40% of inbound calls go unanswered on a busy day, 80% of those callers don’t leave a voicemail, and they call the next number on Google instead.
The traditional solutions were never adequate. A voicemail doesn’t book jobs. A human receptionist costs $50,000–$65,000 a year and only works business hours. Offshore call centres don’t know the difference between a Rinnai Infinity and a storage tank, and they sound like it.
What was needed was an AI receptionist that actually knows the trade — one that can ask the right diagnostic questions, give a ballpark price with the appropriate caveat, handle an emergency correctly, and sound like it’s been answering plumbing calls for a decade. Not a generic phone bot with a trade name bolted on.
Every BackOnTools AI receptionist is trained on a specific trade — not a generic service business template. The plumber’s AI knows Rinnai error codes, flexi hose failure protocols, and what "the dunny's chockers" means. The electrician’s AI knows RCDs from MCBs, Fronius inverter fault codes, and when to treat a sparking power point as an emergency.
We use Australian voices. The AI speaks in Australian English with natural conversational phrasing — not the US-inflected awkwardness that makes callers immediately feel like they’ve reached an automated system. When a homeowner in Brisbane says "the hot water’s cactus," the AI understands that.
The pricing is flat. You pay a monthly fee. No matter how many calls come in, the price doesn’t change. We designed it this way deliberately — per-call billing creates perverse incentives: it either punishes busy tradies or discourages calls that should be answered. A flat fee aligns our interests with yours: we want you answering more calls, not fewer.
Setup takes seven days. You fill in one form. We build and train your AI, you test it, we go live. You don’t need to understand how it works. You just need the phone to stop going to voicemail.
We won't charge you per call. Your calls are your business — we shouldn't take a cut of every one.
Month-to-month. Cancel any time. No cancellation fees. If we stop delivering value, you should be free to leave.
We won't route your calls to overseas operators who don't understand Australian trades, accents, or regulatory context.
The AI doesn't push callers toward more expensive services or try to sell them products. Its one job is to answer the call and sort the booking.
The AI discloses it's AI when asked. It never makes up prices. It never bluffs when it doesn't know something. It takes a message and promises a callback. A business built on getting you more calls should earn your trust the same way.
A plumber's AI knows what Rinnai error 12 means. An electrician's AI knows what an RCD is. A roofer's AI knows about valley iron. We train each agent on the specific trade — not a generic script with the trade name swapped in.
The voice is warm and Aussie. The pricing is in Australian dollars. The trade knowledge is built around Australian brands, suppliers, regulations, and conditions. We built this for the Australian market, not the US market with an AU price tag.
One flat monthly fee. No per-call charges that punish you for being busy. No lock-in contracts. No cancellation fees. Cancel any time. If we stop delivering value, you shouldn't have to fight to leave.
Questions, feedback, or just want to understand whether BackOnTools is right for your business? We’re a small team and we respond to every message.
BackOnTools Pty Ltd · ACN 697 587 465 · Sydney, Australia
