Comparison · Updated May 2026
ServiceTasker is one of the newer Australian platforms competing with HiPages — a credit-based lead marketplace where you pay per reveal. BackOnTools is not a lead marketplace at all. It’s an AI receptionist that answers every call your business receives, 24/7, and books the job while you’re on the tools.
We’re BackOnTools — an AI answering service built for Australian trade businesses. This comparison is from our perspective. Check ServiceTasker’s website for their current credit pricing.
ServiceTasker improved on HiPages by reducing how many tradies compete per lead. That’s genuinely better. But it’s still a marketplace: you’re buying access to other people’s leads. You still have to win them. And you’re still not capturing the leads that already ring your number and get no answer.
Here’s the thing most tradies don’t realise: the most valuable leads you’ll ever get are the people who already searched for you specifically, found your number, and called. Those are warm, direct, high-intent leads — and 62% of them hang up and ring someone else if they don’t get an answer.
Where the real money is leaking
The average tradie loses $45,000–$120,000 per year to missed calls. Not to bad leads on a marketplace. To people who already wanted to hire them, called their number, and got no answer. BackOnTools plugs that leak first.
| ServiceTasker | BackOnTools | |
|---|---|---|
| What it is | Lead marketplace (credit-based) | AI receptionist + job booking |
| Pricing model | 1 AUD = 1 credit per lead reveal | Flat monthly subscription |
| Pay per lead? | Yes — credits deducted per reveal | No — one monthly fee regardless |
| Fewer competitors per lead? | Claims fewer tradies per job | ✅ No competition — your AI, your calls |
| Answers your existing inbound calls? | No — only new leads through platform | ✅ Every call, every source, 24/7 |
| After-hours coverage? | You see leads when you check the app | ✅ AI answers at 2am, no problem |
| Platform maturity | Newer platform — smaller user base | Live in Melbourne, Sydney, Brisbane |
| Serves existing customers? | No | ✅ Handles callbacks, repeat bookings |
| Predictable monthly spend? | Varies with lead volume | ✅ Fixed every month |
| Books jobs automatically? | No — you still have to call and quote | ✅ Qualifies, books, confirms |
ServiceTasker pricing based on publicly available information as of May 2026. Verify current pricing at servicetasker.com.au.
Possibly. BackOnTools and ServiceTasker solve different problems. ServiceTasker brings new homeowner leads you wouldn’t otherwise see. BackOnTools captures every call from every source — Google, referrals, return customers, and direct enquiries.
The order matters though. Start by plugging the missed-call leak — that’s where most tradies are losing the most money, right now, from leads already coming to them. Once every inbound call is captured, layer in marketplace leads as extra volume.
If you can only do one: fix the phone first. You’re not losing to ServiceTasker’s competitors. You’re losing to whoever picks up the phone.
Call our live demo line. Ask it to book a job or give a ballpark price. If it sounds right for your business, book 20 minutes with us and we’ll walk through exactly how it’d be set up for your specific trade.
$197/month · 7-day setup · No lock-in · All Australian trades